1st BrandNewSpace
Published on Tue, 04.05.2021 – 10:54 CEST in Upstream, covering BrandNewSpaceWithin a very short time, SpaceX designed new rockets from scratch, the reusability of which significantly reduced the cost of space transportation. Later in the decade, the Starship is expected to take humans to the moon and Mars. According to Elon Musk, around 1,000 of these spacecraft will be needed to colonize our neighboring planet. ln. His goal is to produce one every week. To achieve these numbers, the space industry - which has so far focused on producing a few individual pieces - will have to move to series production within a short time.
SpaceX has set itself nothing less than the task of bringing about a paradigm shift and rallying the employees needed to make it happen behind the brand and the company.
Yet no brand is as linked to a person as SpaceX. Elon Musk founded a space company and created a brand that polarizes. But is SpaceX a love brand? Is the challenger now the star? Did an idea become a vision ?
Preview
1st BrandNewSpace is expected to be available in print (€20) and digital (€10) versions from May 10, 2021. Notice: Currently it's only available in German Language!